With Dentsu’s endowment of the Yoshida Hideo Memorial Hall (the refurbished former residence of Yoshida Hideo in Tokyo’s Shinagawa Ward; hereinafter referred to as the “Memorial Hall”) and a financial contribution of 140 million yen, the Yoshida Hideo Memorial Foundation was established with the approval granted by the Ministry of Education (currently the Ministry of Education, Culture, Sports, Science and Technology)
The Memorial Hall officially opened with the completion of the Yoshida Hideo Memorial Library (“Library”)
Donated a research fund to the Faculty of Economics at the University of Tokyo for the advancement of advertising research. The annual grant continued until 1972.
Presented the first annual research grants to full-time university researchers
Transferred the Memorial Hall building to the Shinagawa Ward
The office and the Library moved to the Ginza Eight Building
Invited the novelist Inoue Yasushi as a guest speaker for the 20th anniversary commemorative lecture
The office and the Library moved to the Dentsu Ginza Building
Published a commemorative pamphlet and a comprehensive list of research grants for the 30th Anniversary
Published The History of Advertising Research in Japan for the 30th anniversary special project
Fully renovated and renamed the Library as the Yoshida Hideo Memorial Advertising Library
Introduced the Asia Program as part of the project for the 100th anniversary of the birth of Yoshida Hideo
Started the Consumer Omnibus Survey
Opened The Ad Museum Tokyo (“The Museum”) in Shiodome, a resource center complete with an advertising library, as part of the project for the 100th anniversary of the birth of Yoshida Hideo
Founded the Yoshida Hideo Research Grant Award
Published Ad Studies, a quarterly magazine for research and public relations
Held the 40th anniversary commemorative ceremony
Published Advertising Talks, a pictorial record of the collections in The Museum
Accredited as a public interest incorporated foundation
Released the 50th anniversary commemorative website
50th anniversary of research grant
Fully renovated and reopened The Museum
Launched the School of Advertising, an educational project that makes the most of the database of Foundation’s advertising resources
Published The Edo Creative Style: Edovertising
